A new lens on progress.

GDP is incomplete.

Measure what matters.

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01 — The problem

GDP is an incomplete lens on progress.

GDP tracks income. It ignores the assets that create it.

What grows
  • Output ↑
  • Extraction ↑
  • Pollution ↑
What disappears
  • Forests
  • Health
  • Trust
02 — Core insight

Income comes from wealth.

Destroy the source, and growth collapses later.

Tree cut · brief surplus
× 1
Work a year · one year's pay
— broken —
Cheat people · quick wins
Tree growing · steady yield
Study a year · higher pay, forever
Build trust · lifelong relationships
03 — The framework

A better lens on progress

Measures of wealth and income, both comprehensively counted, plus planetary boundary indicators to be sure we remain within fundamental ecological limits. This is all that is needed to go beyond GDP in measuring progress.

01

Comprehensive wealth

The assets that produce everything

  • Natural capital
  • Human capital
  • Social capital
  • Produced capital
  • Financial capital
02

GDP complemented with non-market income

Income, fully counted

  • Market output
  • Unpaid care work
  • Volunteering
03

Planetary Boundaries

The limits we live within

  • Climate
  • Biodiversity
  • Earth-system limits
04 — The indicators

What is progress, actually?

Change in wealth
per person by group

Are we building up or drawing down the foundation?

Change in income
per person by group

Is income growing for everyone?

Pressure
on planetary boundaries

Are we living within the Earth's limits?

05 — Clarity

More indicators ≠ more clarity

Indicator dashboards

Dozens of indicators. No signal.

The new lens
Wealth
Income
Limits

Three signals. One clear direction.

Clarity drives decisions.

06 — Try it

Feel the difference*

Move the sliders. Watch how short-term growth and long-term wealth diverge.

GDP
+50%
Wealth
47%

* This visual is a simplified demo designed to roughly simulate how an unbalanced focus on GDP growth can impact overall wealth, nature, and human well-being. It is illustrative, not predictive, and intended to spark discussion around broader measures of progress beyond GDP.

07 — What changes

When wealth is the focus, everything shifts.

  • Nature becomes an asset, not a cost.
  • Long-term thinking becomes rational.
  • Policy aligns with reality.
08 — Clear and strong foundations

Built on decades of research

We don't lack data.
We lack the right lens.

Explore what leading institutions are working on